Market Research

What is Market Research?
Market Research is the practice of gathering statistical information about your audience -- your prospects, members, customers, donors, activists.

How Market Research can help you:
If you were an architect, would you build a house without first asking the owners what they want? It's no different with Web sites. Before you build or revise your Web site, you need to talk to your constituents, customers and prospects. It will save you time and money.

How RedBoots can help you with Market Research:
RedBoots will help you prioritize your resources to achieve your sites objectives - traffic, qualified leads, advertising, customer service, or other measurable targets. Online surveys will teach you about your site visitors. Who are they? What are they looking for? What do they expect from your organization online?

RedBoots has more than 10 years of experience in conducting market research, from demographic and product research to competitive intelligence.

Online Intercept Surveys

Online intercept surveys are a relatively inexpensive tool that will yield you tremendous value in a short period of time. Surveys, which normally consist of up to 20 questions, are hosted online by a third party site, and can be completed by your Web visitors or prospects, sent to your e-mail lists, delivered to a targeted, online audience, or even run from competitor sites.

RedBoots will:

• Help you define your survey objectives
• Create a strategic and valid online survey for your specified audience
• Execute the survey online
• Analyze the results
• Provide an action-oriented topline report, with strategic recommendations and opportunities identified from the results.

RedBoots also offers traditional offline types of market research, including:

Focus Groups & Usability Sessions

We'll recruit and facilitate focus groups -- or smaller groups -- for site usability to aid in site design, new product development, or competitive intelligence.

Telephone and Mail Surveys

RedBoots will develop and execute telephone or mail surveys to reach your targeted audience or representative nationwide sample.

For more information on these services, fill out our request information form or phone us at 703-437-6655.